Sponsoring
Individuality, Swiss roots, and uncompromising quality are values that connect us with our four athletes. We proudly follow their careers with great enthusiasm and celebrate their successes - sometimes even live on site.
As a company that values regionality, quality and sustainability, we are extremely proud of our partnerships with these successful Swiss athletes.





(Photo: Sven Thomann)
Marco Odermatt
In September 2020, we were absolutely delighted to welcome the rising ski talent Marco Odermatt as our premium sponsoring partner. Since then, the three-time Swiss Sportsman of the Year (2021, 2022, 2023) has celebrated one victory after another, building a truly remarkable sporting career.
We are proud of this premium partnership and always enjoy it when Marco visits us in Ermensee or when we are able to celebrate his successes live on site. As overall Ski World Cup champion in 2021/22 and 2022/23, Olympic giant slalom champion in 2022, and World Champion in giant slalom and downhill in 2023, Marco continues to impress not only on the slopes. During various events and photo shoots for our pools, we have also come to know the young athlete from Nidwalden as an exceptionally grounded and genuinely likable person.




Florian Gnägi
Vita Bad’s passion extends beyond alpine skiing - we also have a deep appreciation for the traditional Swiss sport of Schwingen.
With Florian Gnägi, we have welcomed a strong and authentic partner to our team. Since spring 2022, the Federal Wrestling Champion (“Eidgenössischer Kranzschwinger”) has been part of the Vita Bad family, bringing sporting excitement far beyond the winter season. The athlete from the Bernese Seeland region inspires us with his natural, calm, and down-to-earth personality. Like many top athletes, Florian has faced setbacks caused by injuries throughout his career, yet he has always fought his way back with determination and discipline. We are proud to have one of Switzerland’s legendary “bad boys” representing our pools and are delighted to support him on his ongoing sporting journey.


Ariane Burri
We are proud to support the young snowboard talent Ariane Burri from the Lucerne Seetal region. Her sporting journey is a true testament to passion and determination. After breaking her ankle at the end of last summer, she made an impressive return to the 2023/24 competition season with incredible commitment and unwavering energy. Her dedication was rewarded with the title of Swiss Champion in Big Air and an outstanding third place at the Big Air European Cup. Ariane’s relentless fighting spirit and commitment are an inspiration to all of us. She reminds us that even after setbacks, success is simply a matter of determination. We are delighted to accompany her on this journey and wish her continued success in the future.


Sina Frei
With cross-country cyclist Sina Frei, we have added another exciting summer sport to our sponsorship portfolio. We are delighted to collaborate with the talented and approachable athlete from the Zurich Oberland region. Sina discovered her passion for mountain biking at the age of 12 and never allowed early setbacks to discourage her. Her breakthrough came in 2013, when she celebrated multiple Swiss championship titles and secured numerous World Cup victories. In 2021, she crowned her journey with a silver medal at the Olympic Games in Tokyo and the historic victory at the Cape Epic - an inspiring example of perseverance, dedication, and passion. True to her motto, “Success is not about winning everything, but about making the best of every situation and constantly pushing your limits,” we are proud to accompany Sina on her sporting journey and wish her continued success in the future.
Sponsorship blog posts
New image film with Marco Odermatt
Making-of our new Vita Bad image film - with a special appearance by Marco Odermatt.
Marco Odermatt - Sportsman of the Year 2024
Marco Odermatt is once again Sportsman of the Year! This is the fourth time in a row that he has received this honor. We are proud to support him as a sponsoring partner and congratulate him on this success.
Together on track: Pool challenge with Sina Frei
Course with the cross-country cyclist through Switzerland's largest pool exhibition.